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Anlytics Setup

Analytics – here is a word that not many years ago was known to few and a bit earlier was not yet invented, at least in the way that we use it nowadays. But what exactly hides behind this word, is it something that you do, you use or you just appoint someone to do it.

The shortest way that we at SEOcampaign are explaining Analytics is by the analogy with surveillance cameras in department stores – sure they are used mainly for security reasons, but if we use them to study the behavior of our costumers we will know much better what to change in our shop in order to have better results. The same way Analytics works for your website – it tracks and records visitor behavior so that we may study it and optimize the work of the website.

SEOcampaign can offer you Analytics Setup of the highest quality as we have the required web design knowledge, experience with the providers of Analytics services and more than sufficient knowledge of the parameters and data, needed for Analytics Setup and analysis. We are able to guide you through the whole process of Analytics Setup, helping you to create and learn this powerful tool for business analysis.

The first decision in the process of Analytics Setup that we at SEOcampaign, with our extended experience will help you to make concerns the Analytics provider option that is closest to your needs and requirements. The most known external provider is Google Analytics, which offers powerful free Analytics engine for your website. There are numerous other free and paid providers and search engines that also offer Analytics with various possibilities for implementation and setup. The other option that is available is local service bound to your website, which gives you the best control, but may be quite expensive or with limited functionality..

In the second step of the Analytics Setup you will benefit of the knowledge of our web design experts, which will guarantee you the correct and fully functional physical implementation of the Analytics engine in your website. This may be done in various ways depending on the selected providing method and the structure of your site and is critical for the correctness of the received form the Analytics engine data from the website.

After the implementation and testing of the correct functionality of the engine, we will complete the Analytics Setup by fine tuning of the important parameters, goals and funnels of the Analytics report pages. The correct tuning of those parameters done by SEOcampaign will give you the confidence that your Analytics reports will provide you with the most relevant and important data needed to increase the productivity of the website and to stay on the pulse of the client satisfaction.