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Google Analytics and SEO – myths and reality

Written by admin on . Posted in SEO

Google Analytics is one of the most powerful free engines that provide statistics about the use of a certain website. It is also very popular as it is easy to setup and combines a lot of useful data in an understandable and clear way.

Due to its popularity, ease of access and being a Google product there are many myths that include Analytics and Search Engine Optimization (SEO) ranging from Google benefiting sites with Analytics in search results to incorrect representation of the site’s ranking in the SEO tab of the Analytics page.

There is no doubt about Analytics being helpful for correct SEO, as well as being a great tool to monitor the results of SEO and PPC campaigns as it provides detailed and deep results about visitors, sources, trends and on-site behavior. On the other hand Analytics is only this – it provides tons of useful info, which, if understood correctly, is able to supply any SEO specialist, webmaster and website owner with powerful feedback about how well made is the optimization of the site, where are the weak sides, which pages are most visited and interesting and much more useful info.

There are, however, some mythical features that are rumored in the Internet about Google Analytics like using it resulting in ranking higher in the search result by default. While the data provided by Analytics (or any other statistics tool) is vital for any SEO, there is no proof that Google is preferring sites, which use Analytics in the organic results. On the contrary, users switching between statistics tools are positive that there is no change in the ranking of their sites by using Analytics. This means that Google is treating equally sites with and without Analytics accounts, leaving the choice of the best tool to the user, where it should be.

Another myth about Google Analytics is connected with its recently announced Search Engine Optimization feature in Analytics. For some it sounded like Google trying to monopolize the SEO of a webstie, which is not the case, as this Analytics tool is designed to provide additional information for better SEO, rather than do SEO itself. In the Analytics SEO tool there are many interesting data points, which, if understood and used correctly, are able to significantly ease any SEO task. Good example of misunderstanding of a data point in Analytics SEO is the average position stated for keywords in the SEO Query Reports. Most users understand this like ranking of the website for the given word, while in reality it is the average between the ranks on which the site is shown in the results.

Maybe the best real benefit that Google Analytics offers to its users is hiding behind the possibility to create easy custom reports with detailed snap-shots of what exactly is going on, when fine tuning the SEO strategy of a given website. This possibility gives the tools needed for the average user to understand what changes in SEO work best on the given website and to stick with them for as long as they work fine.

Are Infographics good for SEO?

Written by admin on . Posted in SEO

Infographics are illustrations of information, data or knowledge. These graphics present much information rapidly, for example with signs, maps and schemes. With infographics mathematicians and statisticians keep up correspondence concepts using symbols to process information. At present infographics surround us in the media, in published works both professional and scientific, even in road signs and product manuals. Modern maps, predominantly route maps for transit systems, use infographics techniques to integrate information. Infographics can communicate an incredibly large set of data, displaying information in an interesting way that instantly engages visitors.

A good example of infographics may be the way that the French Bureau d ‘ Etudes represents its information. The Bureau undertakes to display very complex topics such as the power distribution in the World, art and economy development, influence of private banks, contemporary systems of bio-control or the way in which the media are connected between them using inforgraphics. This way they are able to compress information that would need a book to be written down in several easy to understand charts. Adding to this the capability to share this info just by pasting a code in a comment box makes infographics a very powerful tool for information spread.

Infographics is a new frontier and for Search Engine Optimization (SEO), as thanks to the ease of sharing the infographics data makes its representation on the internet accessible in the sites of the most important medias, on relevant professional sites and even by the most up-to-date multimedia search tools available. The interactive, stimulating the creativity and persuasive infographics set the new standards of representation and SEO integration.

One of the most powerful benefits, which infographics offers for SEO is the capability to implement back-links in the design of each infographic. This gives an enormous potential for well made and interesting infographics to turn into a self-sustaining and expanding engine for increasing the search rank of the targeted website and generating traffic both from the infographics and from the better place, on which the website will be placed in the organic search engine results.

Maybe the best thing about infographics is that it is easy to increase their popularity following several practices, which ensure maximum SEO benefit from infographics. Those practices include promoting the infographics using social media bookmarking and networking sites such as Facebook, Stumble Upon and Twitter and submitting infographics to data visualization directories, which is great to generate attention from designers and professionals and to feed up the perpetual engine of additional links build by interested infograpfics readers.

How to Create an SEO Campaign Plan

Written by admin on . Posted in SEO

Creating an SEO, or search engine optimisation, plan requires a number of considerations in order to achieve the best results. These considerations include analyses of different items.

The first consideration is the analysis and development of the plan. Here, the goal is to first determine the current status of your website in an SEO point of view. It is important to do this while maintaining the use of high quality keywords to support a good SEO campaign. This phase also includes the process of using various strategies in creating links. Choosing the appropriate type and/or combination of different links is essential in order to get the expected results.

After these things are put into consideration, the next things to think about are the different issues related to technical search engine optimisation. These issues need to be addressed before delving into deeper concerns or proceeding with the SEO campaign. Examples of questions and issues requiring attention include the following: how easily the format code of your web page can be read by search engine software (called spiders), the use of appropriate keyword or related tags in relation to your target audience or market, the use of high quality titles and other header types, tags included in images used; proper research on specific keyword use and traffic, just the right percentage of keyword density, the ratio of content over keyword use, the selection of descriptive URLs, and the use of keywords on the links themselves.

While there are a lot of issues and factors to be considered in developing an SEO campaign plan that need our attention and analysis, there are some which we cannot be able to control. Such contingencies are inevitable and can be deemed as less serious as long as the health of the website in general terms is up and ready to go.

With all these in mind, the application of an SEO campaign plan is on the road to success. What could further improve this plan but the use of creative campaign and continuous web page development? Developments here could be the improvement of the keywords themselves, the content (text, articles, etc.) inside the web page, the use of related links such as blogs and other web pages, and the integration of news headlines or articles.

The central strength of a good SEO campaign plan is the use of top-notch keywords or the combination of keywords, since these will be the key to the marketing of your services or products. It is then important to learn the importance of the keyword family tree in this application. Basically, this tree takes the main keywords and branches out related tags or tag phrases from them. These are termed long-tail tags or keywords. The good thing is that the use of such greatly increases the SEO of the main keyword. This ensures that alternative or related words searchable by end users can return the results that you would want them to see.

Starting a good SEO campaign can be lengthy when it comes to time. It will most likely be a work in progress and require attention as time goes on, but the investment and advantages that can be rooted from it are essential to one’s success.

Tips on Making a SEO Friendly Website

Written by admin on . Posted in Link Building

Creating a SEO friendly website is not easy. It takes proper techniques and courage in order to achieve this goal. It can be compared to a building with solid foundation. Search engine optimization would be the foundation of the website that you will create. Without it, it will not be a good one or will not be a nice place for a good location. Poor strategies on search engine optimization might lead for your website to collapse. That’s why SEO is a big part of building a new website because the success of the website basically depends on it.

Search engine optimization could be tricky sometimes, here are some tips on creating a SEO friendly website. First is do not use flash and frames. Search engine spiders might have difficulties on crawling to a website with frames and flash. Using flash especially if it is on the entire website would be like killing your website. You should do your very best to avoid using flash. Next one is keyword research. It is very important in optimizing your website design for it will lead your target audiences to find your site. Having the right keywords will help you on having successful search engine optimization, it is said to be the foundation of the foundation.

Putting your researched keyword on the URL could also be very helpful on SEO. If you have multiple words to include then use dashes to separate them with each other. Including your keywords on the URL can improve its visibility, it will help a lot on the search engine to index you.

The use of images can also be of great help on improving your SEO. It is mostly overlooked upon but it definitely plays a big role for many successful websites nowadays. When placing images on your site, make sure to keep the file size of your images as small as possible to make them easier to be seen. Some might lose their interest on checking the images when they will take too long to load, making your images in small file size can enable those who have slow internet connection view the images faster.

Social media also plays a very important role on SEO. It helps a lot on connecting your site to many people without spending much. It can give your site exposure and through them you can also build a trusted community and achieve credibility. It is advisable to join Facebook, Twitter, and a like to have a great chance to be included on their visitors sharing.

These are just a few of the techniques that you can use for an effective search engine optimization. Using these tips will surely improve the visibility of your website to your target market. It could be a lot of work in the beginning but it’s all worth it. Once you already established your website to be on top of the list of the most important sites for your target viewers, then you would think of how worthy it is to spend your time and effort for a SEO.

SEO VS. Pay Per Click Ads

Written by admin on . Posted in Link Building

Search engine optimisation (SEO) has been generating a lot of hype over the recent years because of its positive effect to businesses and marketing strategies. The process aims to drive traffic towards your web page using results that come from search engines (Google, Bing, etc.). SEO utilizes the process of organic placement. This means that it aims to provide free listings on the main section (usually the first pages) of the search results. On the other hand, the use of Pay Per Click advertisements make use of paid listings. The results of the latter are located on the top panel or right side of the generated search results. These are commonly labelled as “Paid Listings” or “Advertisement”.

We will discuss some of the reasons on how SEO can be better than Pay Per Click ads.
The fact that many end users consider free listed results as more related to their searches is the top reason. Users believe that paid listings are less credible than the organic ones. A recent survey revealed that 75% of online users stated this belief.

Another advantage of maintaining an SEO campaign is that it costs practically nothing. Since these are organic, free listings, there will be no charges whenever a user finds his way to your web page. The opposite is true for PPCs. At present there are different rates on per click ads, amounting to as much as $25 per single click or as cheap as a couple of cents. The more competitive the keyword is, the higher the rate. However, if you are following a tight budget, spending money on per click advertising may seem to be impractical.

The use of a good SEO campaign holds much promise when it comes to return of investment. Since majority of users will hover over organic rather than PPC results, the ROI is steadily higher. The same trend is true for sales statistics of products or services. The current standing of better return of investments for PPCs in comparison to SEO is a low 1 out of 10.

Another good point of using an SEO campaign versus PPCs is the long term standing of the plan. PPC results are usually short-term when it comes to shelf life. When your budget has run out and you cannot pay for the ads, then the listing will stop. An SEO campaign is a full plan which will stay relevant for relatively longer duration, sometimes even when you stop SEO activities.

Aside from those mentioned in this article, there are a lot more advantages to the use of a good SEO campaign plan such as less fraud risk, improved traffic quality, and many others. In conclusion, the use of an SEO campaign is the stronger option if you are looking for a long term solution to your marketing and advertising needs. However, this does not mean that PPC advertising does not have its own strengths. There are a lot of entrepreneurs today who like to combine the use of both SEO and PPC methods to generate good outcomes.