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Are Infographics good for SEO?

Written by admin on . Posted in SEO

Infographics are illustrations of information, data or knowledge. These graphics present much information rapidly, for example with signs, maps and schemes. With infographics mathematicians and statisticians keep up correspondence concepts using symbols to process information. At present infographics surround us in the media, in published works both professional and scientific, even in road signs and product manuals. Modern maps, predominantly route maps for transit systems, use infographics techniques to integrate information. Infographics can communicate an incredibly large set of data, displaying information in an interesting way that instantly engages visitors.

A good example of infographics may be the way that the French Bureau d ‘ Etudes represents its information. The Bureau undertakes to display very complex topics such as the power distribution in the World, art and economy development, influence of private banks, contemporary systems of bio-control or the way in which the media are connected between them using inforgraphics. This way they are able to compress information that would need a book to be written down in several easy to understand charts. Adding to this the capability to share this info just by pasting a code in a comment box makes infographics a very powerful tool for information spread.

Infographics is a new frontier and for Search Engine Optimization (SEO), as thanks to the ease of sharing the infographics data makes its representation on the internet accessible in the sites of the most important medias, on relevant professional sites and even by the most up-to-date multimedia search tools available. The interactive, stimulating the creativity and persuasive infographics set the new standards of representation and SEO integration.

One of the most powerful benefits, which infographics offers for SEO is the capability to implement back-links in the design of each infographic. This gives an enormous potential for well made and interesting infographics to turn into a self-sustaining and expanding engine for increasing the search rank of the targeted website and generating traffic both from the infographics and from the better place, on which the website will be placed in the organic search engine results.

Maybe the best thing about infographics is that it is easy to increase their popularity following several practices, which ensure maximum SEO benefit from infographics. Those practices include promoting the infographics using social media bookmarking and networking sites such as Facebook, Stumble Upon and Twitter and submitting infographics to data visualization directories, which is great to generate attention from designers and professionals and to feed up the perpetual engine of additional links build by interested infograpfics readers.

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