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Tips on Making a SEO Friendly Website

Written by admin on . Posted in Link Building

Creating a SEO friendly website is not easy. It takes proper techniques and courage in order to achieve this goal. It can be compared to a building with solid foundation. Search engine optimization would be the foundation of the website that you will create. Without it, it will not be a good one or will not be a nice place for a good location. Poor strategies on search engine optimization might lead for your website to collapse. That’s why SEO is a big part of building a new website because the success of the website basically depends on it.

Search engine optimization could be tricky sometimes, here are some tips on creating a SEO friendly website. First is do not use flash and frames. Search engine spiders might have difficulties on crawling to a website with frames and flash. Using flash especially if it is on the entire website would be like killing your website. You should do your very best to avoid using flash. Next one is keyword research. It is very important in optimizing your website design for it will lead your target audiences to find your site. Having the right keywords will help you on having successful search engine optimization, it is said to be the foundation of the foundation.

Putting your researched keyword on the URL could also be very helpful on SEO. If you have multiple words to include then use dashes to separate them with each other. Including your keywords on the URL can improve its visibility, it will help a lot on the search engine to index you.

The use of images can also be of great help on improving your SEO. It is mostly overlooked upon but it definitely plays a big role for many successful websites nowadays. When placing images on your site, make sure to keep the file size of your images as small as possible to make them easier to be seen. Some might lose their interest on checking the images when they will take too long to load, making your images in small file size can enable those who have slow internet connection view the images faster.

Social media also plays a very important role on SEO. It helps a lot on connecting your site to many people without spending much. It can give your site exposure and through them you can also build a trusted community and achieve credibility. It is advisable to join Facebook, Twitter, and a like to have a great chance to be included on their visitors sharing.

These are just a few of the techniques that you can use for an effective search engine optimization. Using these tips will surely improve the visibility of your website to your target market. It could be a lot of work in the beginning but it’s all worth it. Once you already established your website to be on top of the list of the most important sites for your target viewers, then you would think of how worthy it is to spend your time and effort for a SEO.

SEO VS. Pay Per Click Ads

Written by admin on . Posted in Link Building

Search engine optimisation (SEO) has been generating a lot of hype over the recent years because of its positive effect to businesses and marketing strategies. The process aims to drive traffic towards your web page using results that come from search engines (Google, Bing, etc.). SEO utilizes the process of organic placement. This means that it aims to provide free listings on the main section (usually the first pages) of the search results. On the other hand, the use of Pay Per Click advertisements make use of paid listings. The results of the latter are located on the top panel or right side of the generated search results. These are commonly labelled as “Paid Listings” or “Advertisement”.

We will discuss some of the reasons on how SEO can be better than Pay Per Click ads.
The fact that many end users consider free listed results as more related to their searches is the top reason. Users believe that paid listings are less credible than the organic ones. A recent survey revealed that 75% of online users stated this belief.

Another advantage of maintaining an SEO campaign is that it costs practically nothing. Since these are organic, free listings, there will be no charges whenever a user finds his way to your web page. The opposite is true for PPCs. At present there are different rates on per click ads, amounting to as much as $25 per single click or as cheap as a couple of cents. The more competitive the keyword is, the higher the rate. However, if you are following a tight budget, spending money on per click advertising may seem to be impractical.

The use of a good SEO campaign holds much promise when it comes to return of investment. Since majority of users will hover over organic rather than PPC results, the ROI is steadily higher. The same trend is true for sales statistics of products or services. The current standing of better return of investments for PPCs in comparison to SEO is a low 1 out of 10.

Another good point of using an SEO campaign versus PPCs is the long term standing of the plan. PPC results are usually short-term when it comes to shelf life. When your budget has run out and you cannot pay for the ads, then the listing will stop. An SEO campaign is a full plan which will stay relevant for relatively longer duration, sometimes even when you stop SEO activities.

Aside from those mentioned in this article, there are a lot more advantages to the use of a good SEO campaign plan such as less fraud risk, improved traffic quality, and many others. In conclusion, the use of an SEO campaign is the stronger option if you are looking for a long term solution to your marketing and advertising needs. However, this does not mean that PPC advertising does not have its own strengths. There are a lot of entrepreneurs today who like to combine the use of both SEO and PPC methods to generate good outcomes.