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SEO VS. Pay Per Click Ads

Written by admin on . Posted in Link Building

Search engine optimisation (SEO) has been generating a lot of hype over the recent years because of its positive effect to businesses and marketing strategies. The process aims to drive traffic towards your web page using results that come from search engines (Google, Bing, etc.). SEO utilizes the process of organic placement. This means that it aims to provide free listings on the main section (usually the first pages) of the search results. On the other hand, the use of Pay Per Click advertisements make use of paid listings. The results of the latter are located on the top panel or right side of the generated search results. These are commonly labelled as “Paid Listings” or “Advertisement”.

We will discuss some of the reasons on how SEO can be better than Pay Per Click ads.
The fact that many end users consider free listed results as more related to their searches is the top reason. Users believe that paid listings are less credible than the organic ones. A recent survey revealed that 75% of online users stated this belief.

Another advantage of maintaining an SEO campaign is that it costs practically nothing. Since these are organic, free listings, there will be no charges whenever a user finds his way to your web page. The opposite is true for PPCs. At present there are different rates on per click ads, amounting to as much as $25 per single click or as cheap as a couple of cents. The more competitive the keyword is, the higher the rate. However, if you are following a tight budget, spending money on per click advertising may seem to be impractical.

The use of a good SEO campaign holds much promise when it comes to return of investment. Since majority of users will hover over organic rather than PPC results, the ROI is steadily higher. The same trend is true for sales statistics of products or services. The current standing of better return of investments for PPCs in comparison to SEO is a low 1 out of 10.

Another good point of using an SEO campaign versus PPCs is the long term standing of the plan. PPC results are usually short-term when it comes to shelf life. When your budget has run out and you cannot pay for the ads, then the listing will stop. An SEO campaign is a full plan which will stay relevant for relatively longer duration, sometimes even when you stop SEO activities.

Aside from those mentioned in this article, there are a lot more advantages to the use of a good SEO campaign plan such as less fraud risk, improved traffic quality, and many others. In conclusion, the use of an SEO campaign is the stronger option if you are looking for a long term solution to your marketing and advertising needs. However, this does not mean that PPC advertising does not have its own strengths. There are a lot of entrepreneurs today who like to combine the use of both SEO and PPC methods to generate good outcomes.

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