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Posts Tagged ‘wordpress’

Google Analytics and SEO – myths and reality

Written by admin on . Posted in SEO

Google Analytics is one of the most powerful free engines that provide statistics about the use of a certain website. It is also very popular as it is easy to setup and combines a lot of useful data in an understandable and clear way.

Due to its popularity, ease of access and being a Google product there are many myths that include Analytics and Search Engine Optimization (SEO) ranging from Google benefiting sites with Analytics in search results to incorrect representation of the site’s ranking in the SEO tab of the Analytics page.

There is no doubt about Analytics being helpful for correct SEO, as well as being a great tool to monitor the results of SEO and PPC campaigns as it provides detailed and deep results about visitors, sources, trends and on-site behavior. On the other hand Analytics is only this – it provides tons of useful info, which, if understood correctly, is able to supply any SEO specialist, webmaster and website owner with powerful feedback about how well made is the optimization of the site, where are the weak sides, which pages are most visited and interesting and much more useful info.

There are, however, some mythical features that are rumored in the Internet about Google Analytics like using it resulting in ranking higher in the search result by default. While the data provided by Analytics (or any other statistics tool) is vital for any SEO, there is no proof that Google is preferring sites, which use Analytics in the organic results. On the contrary, users switching between statistics tools are positive that there is no change in the ranking of their sites by using Analytics. This means that Google is treating equally sites with and without Analytics accounts, leaving the choice of the best tool to the user, where it should be.

Another myth about Google Analytics is connected with its recently announced Search Engine Optimization feature in Analytics. For some it sounded like Google trying to monopolize the SEO of a webstie, which is not the case, as this Analytics tool is designed to provide additional information for better SEO, rather than do SEO itself. In the Analytics SEO tool there are many interesting data points, which, if understood and used correctly, are able to significantly ease any SEO task. Good example of misunderstanding of a data point in Analytics SEO is the average position stated for keywords in the SEO Query Reports. Most users understand this like ranking of the website for the given word, while in reality it is the average between the ranks on which the site is shown in the results.

Maybe the best real benefit that Google Analytics offers to its users is hiding behind the possibility to create easy custom reports with detailed snap-shots of what exactly is going on, when fine tuning the SEO strategy of a given website. This possibility gives the tools needed for the average user to understand what changes in SEO work best on the given website and to stick with them for as long as they work fine.

How to Create an SEO Campaign Plan

Written by admin on . Posted in SEO

Creating an SEO, or search engine optimisation, plan requires a number of considerations in order to achieve the best results. These considerations include analyses of different items.

The first consideration is the analysis and development of the plan. Here, the goal is to first determine the current status of your website in an SEO point of view. It is important to do this while maintaining the use of high quality keywords to support a good SEO campaign. This phase also includes the process of using various strategies in creating links. Choosing the appropriate type and/or combination of different links is essential in order to get the expected results.

After these things are put into consideration, the next things to think about are the different issues related to technical search engine optimisation. These issues need to be addressed before delving into deeper concerns or proceeding with the SEO campaign. Examples of questions and issues requiring attention include the following: how easily the format code of your web page can be read by search engine software (called spiders), the use of appropriate keyword or related tags in relation to your target audience or market, the use of high quality titles and other header types, tags included in images used; proper research on specific keyword use and traffic, just the right percentage of keyword density, the ratio of content over keyword use, the selection of descriptive URLs, and the use of keywords on the links themselves.

While there are a lot of issues and factors to be considered in developing an SEO campaign plan that need our attention and analysis, there are some which we cannot be able to control. Such contingencies are inevitable and can be deemed as less serious as long as the health of the website in general terms is up and ready to go.

With all these in mind, the application of an SEO campaign plan is on the road to success. What could further improve this plan but the use of creative campaign and continuous web page development? Developments here could be the improvement of the keywords themselves, the content (text, articles, etc.) inside the web page, the use of related links such as blogs and other web pages, and the integration of news headlines or articles.

The central strength of a good SEO campaign plan is the use of top-notch keywords or the combination of keywords, since these will be the key to the marketing of your services or products. It is then important to learn the importance of the keyword family tree in this application. Basically, this tree takes the main keywords and branches out related tags or tag phrases from them. These are termed long-tail tags or keywords. The good thing is that the use of such greatly increases the SEO of the main keyword. This ensures that alternative or related words searchable by end users can return the results that you would want them to see.

Starting a good SEO campaign can be lengthy when it comes to time. It will most likely be a work in progress and require attention as time goes on, but the investment and advantages that can be rooted from it are essential to one’s success.